
Books by Judah Taub

Judah Taub is the founder and managing partner of Hetz Ventures, one of Israel's leading early-stage venture capital firms, focused on cybersecurity, data, and AI infrastructure. Since 2018, Hetz has grown to nearly $500 million under management and built a portfolio representing over $1 billion in exit value, including acquisitions by SentinelOne, Armis, and Intel.
He lectures at Wharton, Yale, and Harvard Business School on creative thinking, problem-solving, and AI-driven innovation, and serves in the IDF reserves at the intersection of AI and national security. His writing has appeared in Semafor, the Wall Street Journal, Newsweek, and Haaretz.
Across venture capital, military intelligence, and years advising founders and policymakers, Judah keeps returning to one question: why do high-potential people, companies, and countries get stuck at peaks that aren't their highest? His first book, How to Move Up When the Only Way Is Down (Wiley, 2024), introduced the local maximum, a lesson borrowed from artificial intelligence about why we plateau and what it takes to climb higher. His second, הפוטנציאל הישראלי (Sella Meir, 2026), brings that question home to Israel.

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